In this presentation, Kim de Vries shows two use cases that demonstrate the successful implementation of a marketing strategy in the context of a large company and highlight the opportunities for independent consultants

Because: at first glance, data management and marketing don't have much in common.

Data management is about how to organize, capture, store, secure, ensure the quality of, and provide data in order to derive appropriate benefits from it. Data is an important corporate asset for making better business decisions. But it is difficult to explain this to stakeholders.

The marketing world, on the other hand, is like a colorful rainbow fish, using images, colors, charming words and presentations.

Contrary to the expectation that marketing and data management are two different worlds, marketing can add tremendous value to data management.

You'll learn why it's critical for your company or department to think about branding, marketing and communications. And how to increase your visibility to support the decision making you need to succeed.